Anant Nahta’s online fashion platform Koov.com stocks affordable western wear for middle-class working women in the age group of 18-30 years. It also has a line of designer wear in the range Rs 900 to Rs 2,000. After a steady yet successful beginning, the company now wants to expand its product range by accomodating footwear, handbags, jewellery and fragrances to reduce the share of clothing from 65 percent, while offering a wide product basket for women. Koovs is also planning to launch products for men by next year apart from increasing inventory from 7,000 products to 25,000 by the end of this year, and exploring delivery options to Southeast Asia...Read More
