Targeting close to Rs 500 crores turnover by 2014, denim brand Spykar is positive about business in the seasons ahead. Elaborating on their growth plans, Sanjay Vakharia, Director Marketing, Spykar Lifestyles says, “We will look to expand as opportunity arises. We have a modest target and plan to achieve from same store growth mainly. Besides this, we will keep exploring retail expansion in Tier III towns. Our current turnover is around Rs 280 crores.”
Women’s wear to be added
The brand’s 
product portfolio consists of denims, casual shirts, T-shirts and accessories like eyewear, belts and wallets. “The portfolio will be enhanced by adding a strong women's wear line, along with a smart accessories line. The line will be casual and street. We will retail from the same outlets so no additional capital is needed to fund retailing. In Spykar, we have recently launched four variants of perfumes for men. As far as the men’s innerwear range is concerned, currently it is for the Spykar stores only. Beginning next season, we will be retailing it from MBOs as well. The line is young, mid to premium but is too nascent and yet in the evolving stage,” explains Vakharia.
For Autumn/Winter 2013, Spykar range will have new urban looks merging futuristic references with retro preppy styling. Fantasy aesthetics spur the use of high-shine holographic fabrics. Denim is renewed with marble patterns in a range of pastel hues and twill jeans in bright hues for a new colour twist. The fits and silhouettes of the garments will be slim and comfort with minimal cut panel. The fabric going to hit the store this winter will be decorative and decadent woven in both dobby and jacquard weaves. Double coloured denim will be in this time. The colour schemes for this winter are berry tones, auric gold, retro mint, tyrian purple and teal blue. Using the above design elements, brand has composed themes like Red Insignia, Perfect Getaway, Dark Art, Vintage Rhapsody and The Last Man Standing.
Retail expansion plans for Spykar
The brand is with 254 exclusive outlets through franchisees. “In the next three years, we should have some 400 outlets. We have some 1,200 MBOs across India. We were one of the first brands to move into Tier II, III markets seven years back. We started opening our stores. And we are one of the first brands to open in Tier IV markets. We have 15 distributors and want to expand to new markets like Vapi, Tamil Nadu and Karnataka,” says Vakharia.
“Spykar aims to sustain itself as a premium fashion wear brand, providing total casual dressing for the individual’s complete fashion needs evolved with the youth and stayed relevant to him or her and pricing is one of our major strengths,” sums up Vakharia.
